Welcome to
Make Business Social

Social business is better business

We work with you and your organisation to plan your LinkedIn campaigns, activate your executives’ pages and develop first class social content to build authority and trust in your organisation.

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LinkedIn is the number one social platform for building business reputation

LinkedIn is the most effective social network for business

LinkedIn is now the leading social platform for companies and executives looking to build thought leadership, engage customers and employees, enhance reputation, recruit talent and generate new leads.

Companies need their execs to be active on LinkedIn

People engage with people, so as well as getting the company’s LinkedIn page right, organisations need c-suite and senior executives to be active on the network, posting regular, topical and insightful content aligned with the organisation’s values.

Success on LinkedIn demands strategy and great content

Developing a strategic and consistent approach, aligning the company and executives’ LinkedIn pages combined with first-class, authentic content and engagement, helps build trust and authority in your business.

How we help: from strategy planning to first class content

LinkedIn strategy and planning

We help you plan your LinkedIn strategy, integrating with your marketing activity, with services including profile optimisation, content ideas generation and calendar planning, influencer and group engagement and KPI-setting to track results across company and executives’ LinkedIn pages.

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Content development

We provide writing support for company or executives’ thought leadership articles, blogs and posts. Unlike many large agencies we have a bank of professional and experienced copywriters who can seamlessly step into your brand or senior executives’ tone of voice (or help your executives develop it). Our writers have industry-specific expertise, writing about topics including healthcare, pharma, technology, business and leadership.

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LinkedIn Training

We offer tailored in-house training to help you and your executives navigate LinkedIn, optimise their profiles, increase engagement and grow their networks.

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The benefits of succeeding on LinkedIn

Enhance social credibility, build trust and enhance your organisation’s reputation.

Grow companies’ and executives’ authority, influence and thought leadership.

Save time on content planning and development.

Grow networks, secure new prospects and generate leads through better engagement.

A closer look at how we work with you

We work with businesses large and small, tailoring our services to your needs

We work with you to understand where your organisation is and where you need to be including the barriers and opportunities.

We develop a strategy aligned with your business objectives to enhance your social credibility through LinkedIn.

We build profile maps for your executives, to understand their personalities better with specific areas and topics of interest they can speak on.

We then develop a content and engagement plan that aligns with your business objectives, merging trending topics, industry insight and company news across individual and company pages.

Our writers will develop (or follow) a distinctive tone of voice for your company and executives and create authoritative posts, short and long form articles.

We track progression through KPIs and benchmarking with industry peers.

Why work with us?

We are an independent agency and LinkedIn specialist.

Competitive pricing versus traditional agencies.

We have more than 15 of experience working in and writing for large and small organisations in the health, pharmaceutical and technology sectors – we speak your language.

We always work with professional copywriters with industry-relevant experience.

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