Supporting life sciences leaders & businesses to develop and amplify their authority, influence & impact
Focusing on LinkedIn and strategic thought leadership, we've developed a system that transforms industry leaders and businesses into influential voices who connect with audiences more authentically and are shaping the future of healthcare.
Struggling to get started? Use our template to map out your thought leadership positioning in 60 minutes.
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we help you reach your audiences and build authentic authority
I’ve worked in pharmaceutical & healthcare communications and PR for 20 years, helping multiple companies and their executives develop thought leadership, and grow their presence on and beyond LinkedIn.
Founded during the digital transformation resulting from the global pandemic, Make Business Social was born from a vision to redefine how healthcare business leaders engage with and impact audiences on behalf of their organisation.
Whether it’s future business partners, patients, healthcare professionals, or healthcare system stakeholders, people intrinsically need to hear and learn from the people within organisations. We help you connect more authentically, essential for sustainable business growth and impact.
Helping you achieve your goals
LinkedIn is now the leading B2B social network for companies and executives looking to stand-out their thought leadership, engage customers, and employees, enhance reputation, recruit talent and drive sales or investment.
Whatever your goals, we develop strategic campaigns and content for LinkedIn that deliver results.
Thought leadership and executive visibility
We create campaigns and content that elevate executives’ presence, enhance their reputation, grow their following and gain the trust and support of employees, industry peers and customers
Talent aquisition
Prospective talent will use LinkedIn to gain deeper insights into your business and to explore and evaluate new opportunities.
We develop LinkedIn campaigns to reach diverse talent and candidates and highlight your business’ core values in imaginative ways
Employee engagement
Building relationships and trust inside an organisation is vital for a harmonious culture.
We develop LinkedIn campaigns that increase employee engagement by raising the visibility of the senior team and helping them champion employees
Social Impact
Highlighting wider social impact and contribution to communities beyond the business is integral to a company’s reputation.
We create LinkedIn campaigns and content that vividly tell your story, engage your communities and demonstrate your social impact
Increasing sales and lead generation
We create campaigns on LinkedIn that capture new leads, encourage sign ups and drive sales, in a highly targeted environment
Who we work with
We work with pharmaceutical, biotechnology and healthcare companies of all sizes, their leaders & teams. We understand the challenges of working in a highly regulated industry and help you navigate it.
Here’s how we helped a global pharmaceutical company develop a senior executive's thought leadership and gain traction with her team.
Challenge:
- A senior vice president at the company was inactive on LinkedIn
- She didn’t have the time to maintain a regular presence and publish content
- LinkedIn profile was underperforming and created a poor impression for her department
- The communications team sought our help to to increase her visibility and level of activity on the platform to develop her leadership and authority with her team and external partners.
Solution
Complete LinkedIn profile audit and updates to optimise her LinkedIn profile and improve her ranking and post reach & engagement
We developed a weekly posting schedule, including short posts and content covering company news, and events offering insights and opinion on industry topics
Our healthcare specialist writers developed bi-monthly, longer form articles that provided more in-depth and disruptive opinion on current industry topics and news, based on her areas of expertise
Impact
Increase in post engagement
An average 37 comments / 121 likes
Increase in post views
An average 1300 per post
Increase in weekly profile views
An average of 170 per week
Increase in followers
Become one of our many success stories
Our Services
We support agencies, corporate communications and executive communications teams in the healthcare sector to develop campaigns, thought leadership programmes and ongoing content for c-suite, senior executives and company pages on LinkedIn.
What are your current challenges?
These are some of the challenges our clients approach us with. If any of these situations sound familiar, we can help you.
If any of these situations are familiar to you, or perhaps something else then get in touch. We would love to discuss how we can help you.