Our clients have successfully raised their industry profiles, secured investor interest, and media coverage through our thought leadership and communications programs.
To position the company as a trusted leader in data security, we developed a comprehensive thought leadership campaign focused on highlighting the founding team’s expertise. This began with the creation of an insightful industry report that revealed current gaps and future risks in healthcare data security. The report also included a strategic action plan to address these risks, solidifying the company’s position as an authority on the topic.
To further amplify their influence, we hosted a LinkedIn Live event, showcasing the report findings to key stakeholders, including healthcare providers, investors, and regulatory bodies. This event served as an excellent platform to directly engage potential customers and investors while positioning the company as a thought leader in their sector.
We executed a six-month multichannel thought leadership program, tailored to each leader’s area of expertise. The campaign involved optimising their LinkedIn profiles to reflect their leadership status and expand their professional networks. We developed and implemented a publishing schedule featuring ghost-written articles and posts on trending industry topics, carefully crafted to highlight each leader’s unique perspective.
The campaign was designed to foster engagement across multiple channels, with a focus on increasing their visibility within the industry and securing speaking opportunities at key events. We also provided a network growth strategy to help them connect with key stakeholders.
We developed and implemented a 12-month visibility campaign, focusing primarily on LinkedIn and securing coverage in targeted investor and biotech media outlets. The first step was creating a compelling company narrative and messaging framework that clearly articulated their value proposition and growth potential. We optimised the LinkedIn profiles of the co-founders and set a consistent publishing schedule to showcase their expertise and highlight the company’s progress.
Our strategy also included proactive media outreach, ensuring the company received coverage in relevant outlets, further positioning them as an attractive investment opportunity.
We crafted a six-month PR strategy tailored to the company’s unique needs, which included a step-by-step implementation toolkit. This toolkit equipped the internal team with the necessary tools to execute the strategy independently. Monthly check-in calls with Make Business Social ensured the team stayed on track and received ongoing support.
Key elements of the strategy included developing a consistent messaging framework and company narrative, creating a press release template for major announcements, and outlining a targeted media strategy with clear milestones and identified story angles. We also provided comprehensive guidance on optimising LinkedIn profiles and creating a content calendar to maintain a consistent presence on the platform.
