A final glimpse before LinkedIn closed its doors to competitor benchmarking Gathering competitor intelligence from the LinkedIn platform has become a lot harder since summer 2020. This has made the platform somewhat of an enigma compared to Facebook and Twitter, particularly when it comes to benchmarking and competitor research for
When it comes to your Corporate Communications Strategy ... Is it time to evolve the traditional audience-based approach? Ever since I’ve worked in PR and marketing, (that’s the past twenty years!) the traditional approach to marketing strategy within the corporate communications strategy of many of my clients, has
LinkedIn Marketing for B2B - Why B2B companies need to build more emotional capital. This post reflects some recent thoughts that I've had that can be applied to LinkedIn Marketing for B2B companies. I had always assumed that the deepest emotional connections were created by B2C brands with consumers. Think
Are you currently interested in growing the social credibility of your company? Despite the ubiquity of social media and digital experts, many corporations don’t use social platforms effectively to engage communities and build their social credibility. But what do we mean by social credibility, and how can businesses get better
