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Corporate Communications Strategy: Community

When it comes to your Corporate Communications Strategy … Is it time to evolve the traditional audience-based approach? Ever since I’ve worked in PR and marketing, (that’s the past twenty years!) the traditional approach to marketing strategy within the corporate…

LinkedIn Marketing for B2B: Emotion

LinkedIn Marketing for B2B – Why B2B companies need to build more emotional capital. This post reflects some recent thoughts that I’ve had that can be applied to LinkedIn Marketing for B2B companies. I had always assumed that the deepest…

Social Credibility – How can you grow it?

Are you currently interested in growing the social credibility of your company? Despite the ubiquity of social media and digital experts, many corporations don’t use social platforms effectively to engage communities and build their social credibility. But what do we…

Pharma Industry LinkedIn Leaders of 2020

A final glimpse before LinkedIn closed its doors to competitor benchmarking Gathering competitor intelligence from the LinkedIn platform has become a lot harder since summer 2020. This has made the platform somewhat of an enigma compared to Facebook and Twitter,…